Market Research Manager (Downingtown,PA)

• Act as consultant and project manager for a best in class integration project
• Manage, coach and develop team of 10 small business outbound calling sales representatives
• Work cross-functionally with business partners to execute follow-up and analysis on direct mail campaigns

• Managed costs associated with the implementation of multiple projects for direct mail lead generation campaign within a $1.2 million budget
• Facilitated survey development, program delivery and statistical analysis via various applications for small business outlook; a program that has generated over $250 million in commitments in the past 24 months
• Delivered multiple new technical support projects on time, within scope and at cost
• Worked with venders in the development of SOWs and change controls to enhance and develop lead generation solutions that are utilized by over 1,800 officers; including Heath Care Officers of the bank
• Managed multiple vendors to better align the 2007 strategic sales focus
• Supported sales force by holding strategically focused training sessions for survey calling efforts
• Managed B2B marketing campaigns and acted as a liaison between creative services and marketing
• Designed, developed and updated various creative medium; along with the execution of training communications
• Worked to deliver prospect and customer e-mail campaigns
• Developed new delivery strategy for a small business dimensional campaign and saved the company $50,000

• Utilized of SalesLogix customer relationship management solution, to enhance efficiency and the precision of relationship management process
• Partnered with call center operations to deliver completed projects to clients within scope, time and cost
• Worked effectively and cooperatively with the research team and fellow co-workers in a fast-paced environment to manage and complete projects to meet deadlines for investors
• Facilitated survey development and statistical analysis via Microsoft Office applications, SNAP survey software and SPSS for market report development
• Effectively executed the introduction of new product software (SNAP) and research process techniques that have proven to be more efficient than prior processes
• Cost savings experience – proven through troubleshooting current database gathering process & software complications
• Budgetary tracking and financial analysis of temp agency usage for department
• Researched and used market information from fortune 500 companies in the retail and food service industries to supplement data for report writing

• Hired, trained and managed three student workers
• Data mining and analysis on students academic status pre-assistance and post-assistance programs
• Organized and maintained the budget of $75,000 for the office
• Event Planning to ensure reservations had adequate space, seating, audio visual, catering for 200+ guests
• Utilized Microsoft Publisher and Adobe PageMaker to develop brochures, programs and other forms of print media

• Microsoft Office Applications (i.e. Excel (pivot tables), Access, Word, PowerPoint, Outlook, Publisher, Project)
• Adobe (Acrobat, PageMaker)
• SPSS (Data Analysis and Reporting Tool)
• SalesLogix (CRM Tool)

• Utilized Microsoft Office Project to lead project team through project simulation for a budgeted $74,000 project
• Market & business research study with analysis provisions for client, Tampa Bay Devil Rays
• MGM, Company Financial Disclosure Analysis, 10K review, adjustment spreadsheet creation in excel and analysis write-up on companies current financial status
• Ben & Jerry’s Supply Chain Management Analysis, detailed flow evaluation, creation of  recommendations statement

Contact: Contact information available to DataShaping clients.

URL: www.datashaping.com/resumes16701r.shtml
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