Data Mining Scientist/Manager, Ph.D. (Goleta, CA)
SUMMARY
Data Mining Scientist/Manager with extensive experience managing teams in research, statistical analysis & modeling of complex data systems at the Director and Program Management levels (Certified Project Manager). He designed a methodology for customer behavior modeling in CRM applications for Retention, Propensity-to-buy, and Acquisition for NCR Corporation and managed teams that delivered model solutions to Insurance and Telecommuncations companies. He is a skilled presenter of technical information to technical and non-technical audiences in Sales and Pre-Sales environments. Co-PI on numerous government grants, delivered over 30 professional presentations at national and international conferences; published over 20 professional articles, papers, and book chapters (list and a full academic CV available on request).
GOALS - Lead teams that use information management tools to develop the “Business Brain” in companies
- Design and development of enterprise decision systems driven by analytical models
Strengths in: - Inventiveness/Forward thinking
- Data mart/warehouse project mgt.
- Technical team building
- Marketing program direction
- Statistical analysis/ data mining instruction
- CRM solutions design
- Machine learning expertise
- ETL tool (Datastage) expertise
- Team leadership/supervision
- Customer behavior modeling
SIGNIFICANT CAREER ACHIEVEMENTS- Organized and trained staff in 9 Centers of Expertise in Data Mining worldwide for NCR Global Sales & Support.
- Led programs that brought 4 CRM products to market, 2 of which became flagship products for NCR
- Invention disclosures at NCR for Customer Acquisition and for churn modeling methodology
- The scored list scored by my model that generated a 768% lift over previous segmentation methods
- Created a $1.5 million new revenue stream for BellSouth Communications
- Applied churn modeling methodology to create a disenrollment model for a large insurance company.
- Managed the data warehousing/data mining proof-of-concept Pre-Sales project at JCPenney Catalog Division that successfully loaded the entire catalog database into Teradata and scored it with a SAS program in the required 14-hr window. This success led to the $11 million sale of Teradata system software, hardware, and services to JCPenney in 1998.
Fireman’s Fund Insurance Co. 2006 – 4/2007. Senior Manager – Commercial Underwriting- Data integration with IBM Datastage Enterprise and Server editions.
- Building loss-risk models in Commercial Insurance underwriting systems.
- Premium Audit modeling
- Data mining tool selection
Robert Nisbet, Consultant in Data Mining Sciences. 2002 - 2006- Designed and built prospect acquisition modeling systems for the 5 largest AAA clubs in the US. These systems will be installed at the club level in 2006.
- Invented and developed a modeling methodology for manufacturing process control at Raytheon Electronic Systems, Goleta, a large electronic focal-plane array operation.
- Development of a new data mining algorithm for continuous learning in a streaming-mode data environment; currently developing algorithm into a product.
- Certification and service as an Expert Witness (Data Mining) for the prosecution in the US District Court of Maryland in the case of DTM vs. AT&T (judgment for the prosecution).
- ETL systems analysis and data integration with Ascential DataStage at Eastman Kodak in preparation for analytical systems design (as a contractor through IRI, Inc.).
Fair Isaac & Co., Solution Delivery Director. 2003 - 2004- Credit Risk scorecard analysis and customer training at Wachovia Bank and John Deere Credit.
- Development of configurable data mining applications with the Fair Isaac Model Builder Workbench.
- SolutionPak product development and sales: creation and marketing of reusable, configurable solution templates for account attrition for HSBC Bank in Hong Kong. Sales presentations to Hang Seng Bank and Bank of East Asia
Torrent Systems (Acquired by Ascential Software, a data integration tool vendor). Director of Data Mining Sciences. 2000-2002- Invented Torrent Orchestrate PreludePLUS methodology for delivering low-cost packaged data mining solutions for churn and growth. A new department was created to market this product to Telecommunications companies. This product was successfully marketed to Verizon Communications of Massachusetts.
- Program management of a team of people that created a ground-breaking model and methodology for phone line attrition at Verizon Communications, providing a 75%+ accuracy in identifying past instances of phone line attrition, enabling Verizon to accurately priortize allocation of $6 billion in network upgrade funds.
- Integration of the ETL tool, DataStage, with the Torrent parallel data mining algorithms.
NCR –Technical Program Manager, Teradata Solutions Group. 1999 – 2000- Managed the program that developed a very low-cost ($50K) proof-of-concept data mining product , ProofPLUS, that could be easily reused and/or expanded to create a Retention/Growth Data Warehouse the NCR data mining solutions
- Managed a 7-person team that developed a ProofPLUS disenrollment model for Allstate Insurance of Canada. (Property & Casualty). Models for Automobile policies and Property policies predicted household attrition at the 70% level to guide interdiction campaigns to prevent attrition.
- Developed NCR Data Mining Centers of Expertise (COE) in 9 major cities of the world; trained staff in modeling methodology with statistical (SPSS) and machine learning tools (Clementine); coordinate COE staff worldwide.
- Technical management of a 4-person team that developed a retention model at BCP (Brazilian wireless telecommunications company); to segment existing customers for interdiction campaigns; reduced attrition rate for cell customers by nearly 20%
NCR - Data Mining Solutions Development Engineer/Project Manager. 1994-1999 - Chief Modeler in a project for BellSouth to build a propensity-to-buy model for a specific calling feature. The marketing campaign produced a 768% lift and a $1.5 Million new revenue stream for BellSouth.
- Development Team Manager: ChurnSentry (attrition) and GrowthAdvisor (cross-sell & up-sell) behavioral modeling solutions for CRM in Telecommunications, resulting in $10 million in sales..
- Project Manager/Modeler –Professional Services: Army-Air Force Exchange Service (AAFES) Retail Forecasting Project. 1996. Created customer demand models for 1000 categories of merchandise. This project won the NCR Best-Practices award for 1996.
- Project Manager of a Data Mining Expanded Proof-of-Concept (EPOC) at JC Penney in 1996. Successful completion led to a sale of an $11 million Teradata system and data warehouse development for the Catalog business unit.
- Modeler: Created sales forecasting models for Meijer Corp. at the category/store level
- Co-managed a retail data mining team (8 people).
Other Experience:- Center for the Study of the Environment - Chief Scientist - Santa Barbara, CA (Spin-off of UCSB). Overall scientific management, forecast modeling of forest ecosystems, spatial analysis of ecosystems, scientific applications program design and programming in C (1 yr).
- University of California, Santa Barbara – Research Professor level II. Complex systems modeling applied to forest ecosystems research (6 yrs)
- American Database Corporation - General Manager/Technical Mgr. - Santa Barbara, CA (2 yrs). Overall business management, technical management of programmers, data analysts, data entry operators
- Malone College – Associate Professor (tenured) Canton, OH. Teaching courses in Ecology and Biology (7 yrs).
Education- Ph.D. (Ecosystems Analysis) Arizona State University, Tempe, AZ
- M.S. (Systems Ecology ) San Diego State University, San Diego, CA
- B.S. (Forest Management) Humboldt State University, Arcata, CA
Professional Certificates: - Project Management (Project Management Institute and AT&T Bell Labs)
- Cartographer (National Image and Mapping Agency)
References:
Karthik Balakrishnan (Manager at Fireman's Fund Ins)
415-899-4081
kbalakri@ffic.com
Greg Price (former supervisor at NCR)
ProofPLUS General Manager
Flywheel Group
202-483-7521
Dr. Ken Reed (former manager at NCR)
Data Mining Manager
LowerMyBills.com
949-472-1383 home
714-865-1558 mobile
KReed@lowermybills.com
Will Frye (customer)
Director of Engineering
Raytheon Infrared Operations
805-562-2812
whfrye@west.raytheon.com
Dr. Lloyd Simpson (former colleague at NCR)
Forest Ecologist,
US Forest Service
805-649-1405
lgsimp@adelphia.com
John Gins (former colleague at NCR, Torrent Systems, Ascential Software, and Fair Isaac)
Senior Consultant
Information Resources, Inc.
626-577-7814
john.gins@ascentialsoftware.com
Dr. Ed P.D. Pednault (former colleague at AT&T/NCR)
Research Staff Member
Mathematical Sciences Department
IBM Research Division
T.J. Watson Research Center
914-945-2272
pednault@watson.ibm.com
Contact: Contact information available to DataShaping clients. URL: www.datashaping.com/resumes15338r.shtml
Please mention datashaping.com when contacting me. Thank you.
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