Marketing Campaign Analyst (Texas, TX)

This position is responsible for the development and creation of direct marketing campaign
populations for customers and prospects. The position is responsible for understanding the
marketing requirements, developing and extracting the target population, and formatting the
information for campaign execution.

RESPONSIBILITES

• Develop campaign populations for targeted marketing campaigns for multiple channels
• Develop, understand and document campaign list requirements as defined by Marketing
• Coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution
• Provide campaign population insights and report on progress in regularly scheduled marketing campaign meetings
• Interact and coordinate with Marketing Analytics

• Three or more years experience in direct marketing, marketing analysis demonstrating strong
• analytical, quantitative, and logical problem-solving skills.
• Thorough understanding of direct marketing and campaign management concepts
• Excellent SQL and relational database skills
• Strong SAS or other data analysis tool skills in a UNIX and Windows environment
• Data manipulation, preparation, and presentation skills
• Microsoft Office proficiency, particularly Excel and Access
• Familiarity with marketing campaign concepts and customer segmentation
• Excellent written and verbal communication skills
• Track record of on-time delivery of campaign and project deliverables
• Serve as contact point to segment marketing and channel marketing
• Provide quality assurance reviews for campaign development work
• Provide additional marketing insights based on campaign marketing list work

• Experience with campaign management tools a plus
• Project management tool skills such as Microsoft Project

Bachelor’s degree or higher in a quantitative discipline.

Apply Online.

URL: www.datashaping.com/jobs18354x.shtml
Please mention datashaping.com when applying. Thank you.