Marketing Mix Modeler - Draftfcb (Chicago, IL)

The Draftfcb Marketing Mix Modeler.

At Draftfcb the M3 will lead quantitative modeling in granular marketing return on objectives/investment partnerships and produce actionable marketing mix analysis for our clients. The M3 should be self directed with prior experience in developing models for a variety of products. The position will report in to the Marketing Mix Practice Lead at Draftfcb.

The Position

• As an integral part of the marketing mix team, identify the business objectives and financial specifics for marketing accountability specific to each client project.
• Determine data sources and granularity; assess data quality
• Apply deep understanding of mass media planning and buying, retail audits and scanner data, in-store marketing, direct marketing, online media metrics and elements in the marketing mix (including pricing, and distribution) to develop appropriate modeling strategies
• Lead the data setup, statistical analysis and build marketing mix models
• Derive key actionable insights and generate interactive marketing mix optimization tools

• Advanced degree with heavy quantitative coursework (e.g., marketing analytics, statistics, math, economics)
• 8-10 years’ experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
• 3-5 years’ experience in hands-on marketing mix modeling
• Experience with syndicated data sources such as Nielsen, IRI, and brand health data preferred
• strong quantitative skills and demonstrable experience in statistical/econometric modeling of marketing investment data
• Previous experience developing marketing models for a variety of products (CPGs, durables etc.) and service providers (financial, insurance, telecom etc.)

• Good grasp of time series predictive modeling, forecasting, media/channel optimization and how they relate to marketing strategy
• Proficiency with SPSS/SAS, and advanced analytics required

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

Email resume to: Annie.Conn [at] draftfcb.com (replace [at] with @)

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