Statistical Marketing Analyst - Kobie (Saint Petersburg, FL)
Kobie Marketing is a growing, nationally recognized industry leader in the customer retention and loyalty marketing industry. We are experts at developing, implementing, and managing industry leading loyalty marketing programs. Our vast experience is complemented by a culture that is deeply committed to client service. Our employees are the reason behind our success, and we would like to offer you an opportunity to build a successful career as a part of our team. To learn more about the benefits of working at Kobie please visit our website at www.kobie.com.
Kobie Marketing currently has an opening in the Strategic Services Division for a Statistical Marketing Analyst. The ideal Statistical Marketing Analyst will have a strong understanding of database marketing, interpretation of data, analyzing results, and recommending further uses of the data for marketing and planning purposes.
Key Responsibilities - Manage customer behavior-based models, analyzing, executing, maintaining, enhancing and interpreting the models and their outputs.
- Explore, expand and improve the capabilities of the models so as to exploit to their full advantage.
- Provide customized analytic services for database modeling and market research projects.
- Provide and present insights on customer attitudes and behavior to support actionable marketing strategy and tactics.
Job Requirements- Strong problem solving skills; can think independently with strong intellectual curiosity.
- Demonstrated knowledge of statistical software such as SPSS, SAS, or other similar statistical programs as demonstrated by the ability to write statistical programming codes/syntax.
- Detailed knowledge and experience in performing data manipulation (code/syntax writing), i.e., data recode, transpose, cleansing, and other necessary requirements before any data analysis.
- Knowledge and hands-on experience with Multivariate and advanced statistics including regression analysis (GLM), factor analysis, cluster analysis, discriminate analysis, conjoint analysis, categorical data analysis, and decision trees.
- Proficient with Microsoft Office suite with advanced Excel skills.
- A Bachelor Degree in Mathematics, Statistics, Social Sciences or related quantitative fields, or equivalent experience.
- MS SQL, SAS, Microsoft Office Suite with advanced Excel skills. Experience with Tableau a plus
- 3-5 years minimum work experience in analytics. 5-7 years or equivalent experience in related field preferred
Email resume to: careers@kobie.com
URL: www.datashaping.com/jobs18111x.shtml
Please mention datashaping.com when applying. Thank you.
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