Senior Analyst, Consumer Packaged Goods - Draftfcb (Chicago, IL)

Would you rather go to work somewhere, or be a part of something greater than yourself? Our groundbreaking agency grows organically out of the people who work here. Together we create ideas that not only deliver brand recognition, but real business results as well. You want to work here because you like learning about consumers and figuring out what makes them tick, because you want the challenge of working on global accounts and because you want the reward of being a part of success.

The ideal candidate understands a wide array of data analysis techniques. The candidate can “interpret” data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

• Design/create analyses in relation to business objectives
• Create/analyze customer profiles for target marketing opportunities
• Work with a combination of client specific datasets and syndicated marketing/media research

• Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
• MS Office and advanced Excel skills, including pivot tables required
• Modeling experience with SPSS, SAS, etc. desired
• Database experience a plus

• Self-directed
• Creativity around and enthusiasm for data and its strategic application

• Advanced degree with heavy quantitative coursework (e.g., statistics, math, economics)
• 3-5 years experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
• Consumer Packaged Goods Experience
• Experience with syndicated data sources such as Nielsen (sales); MRI/Simmons (marketing media research); Millward Brown (brand health) preferred.

URL: www.datashaping.com/jobs18011x.shtml
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