Head of Digital Analytics (New York, NY)

To lead the digital analytics group at Rapp Collins New York.

• Analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers’ digital experience to meet business objectives
• Help build and expand our digital analytics practice.
• Identify, scope, propose, and manage the analysis and interpretation of clients' internal and external data to support business decision-making.
• Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure;

• Creates, monitors, tracks and reports appropriate web metrics versus established goals daily, weekly and monthly
• Recommends website changes based on insights drawn from site analysis and competitive drivers that improve overall performance, traffic and customer experience; Statistical conclusions/recommendations and actionable insights.
• Performs statistical data analysis and modeling.
• Manage analytical project and reporting and constructing appropriate Client templates
• Write POV documents for clients regarding the latest trends and developments in the web analytics area
• Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.

This Job Requires the Following Skills:

• Strong analytical background, demonstrating an ability to collect data, analyze trends, and identify key marketing insights
• Experience with Webtrends, Atlas, DART, Omniture, Hitbox, Google Anaytics and Coremetrics
• Strong understanding of Internet marketing business models and metrics as well as competitive and consumer research principles, marketing analysis and statistical methods.
• Experience coordinating multivariate or A/B testing on live sites.
• Experience tracking podcasts, videos, blogs, RSS feeds, etc.
• Practical understanding of HTML, JavaScript and Flash.
• At least 7 years of hands-on marketing and online management experience, with a focus on the Internet.
• Familiarity with the role of segmentation that can be translated into an audience, task-based online experience.
• High proficiency in Microsoft Excel; proficiency in Word, Outlook and PowerPoint.
• Understanding of web architecture and technologies and their relationship to capturing traffic data for analysis.
• Prior experience with search engine optimization (SEO), search engine marketing (SEM)
• A strong background in math or statistics
• Experience with SAS, SQL and Access is a plus
• Experience in healthcare, automotive and media industry a plus

Company URL: www.rappcollins.com

Rapp Collins Worldwide
437 Madison Ave
New York, New York 10022
USA

Contact: dunmeadc [at] rappcollins.com

URL: www.datashaping.com/jobs16872a.shtml
Please mention datashaping.com when applying. Thank you.