Selected Clients and Projects
- Lowermybills.com: Optimized AB testing. Determination
of sample size.
- NBC Internet: Improved inventory forecasting,
saving the company $1,000,000 per month.
In collaboration with GE's auditing team. Advertising mix analysis. Revenue forecasting.
- University of Cambridge, Statistical Laboratory (UK): Online advertising: estimating reach and frequency when the distribution
per user per month can not be computed accurately.
- CNET Networks: Price elasticity study. Ad inventory
optimization. Revenue forecasting. Reach and frequency computation using